Your fundraising expert, 24/7
McStellar

The fundraising mastermind every organisation wishes they had. Grounded in practice. Reliable and secure.

Trained on more than 20 years of fundraising expertise and real-world experience, McStellar knows why most first-time donors never give again, why lapsed supporters rarely come back, and exactly how to change that.

A true story. That kind nobody talks about

Meet Maria. She gave once, felt wonderful, but you will never hear from her again.

Maria gave to your cause last spring. She believed in what you were doing and felt good about making a difference. Then came the silence: no thank-you that truly landed, no second ask that resonated with her. By autumn, Maria had quietly moved on. She is not the exception. She represents 8 out of every 10 people who make a first donation. The good news: McStellar knows exactly why she left, and what would have inspired her to stay with you longer.

~80%
of first-time donors never commit to giving a second time. Industry first-year retention sits near 20%.
<5%
of lapsed donors ever return. Across the sector, reactivation rates remain under 5%
~90%
of donors stop supporting a cause within five years. The decline doesn't stop on its own.
5 times as
costly is to win a new donor than to keep one you have. The system keeps draining value as donors disengage.

These are recurring patterns across the sector. McStellar knows what works and how to address each one.

The questions that make fundraisers freeze

Watch McStellar handle the hardest questions

Some donor questions are uncomfortable. McStellar answers them with evidence and warmth, drawn from your real projects, never from thin air.

McStellar
answering from your annual report
grounded mode
“Is my money just paying salaries?”
“You promised to help 500 families. How many did you help?”
“I’m not rich. Does my gift even matter?”

Tap any question. He answers from what is true about your work, and never invents a figure.

What McStellar can do

One expert. And how to put him to work.

This is not a single chat box. McStellar coaches, tests, scores, and rehearses, the way a senior fundraising consultant would, for a fraction of the cost.

Ask the expert
Ask any fundraising question you may have. He will reply with answers drawn from proven findings. No guesswork.
Fundraising health check
A serious evaluation. Upload your materials and get a clear score on where you stand and what to fix first.
Donor roleplay
Rehearse the hardest donor and major-gift conversations in a safe game, before you have them in real life.
Knowledge quiz
Test and train your team on the fundamentals of giving, retention, and stewardship.
Sector benchmarks
Compares you to real retention and giving norms across the US, UK and EU, not a one-size guess.
Always grounded
A built-in rule means every number he gives traces back to a real source. If the answer is not in the source, he says so.
He does not work alone

McStellar brings a whole team with him

The science is only half of the job. Behind McStellar stands a crew of agents, each handing him what he needs to turn knowledge into money raised.

McStellar, a valuable member of the team
Troper
Public Relations
Turns any of your content into a chatbot that answers in seconds, for the public or your own team.
Ixee
Customer Experience
Audits the experience your clients and donors actually get, from first touch to follow-up, and finds where they slip away.
MoonTzu
Strategy
Pressure-tests your strategy against what usually works, before you bet your budget on it.
Cody
Sales
The sales expert. Diagnoses stuck deals, sharpens the pitch, and reaches the right people.

Narca
Team Dynamics
Helps your team spot and handle challenging personalities at work, and build strong relationships.
Spear
Ghost Writer
Writes in your own voice: the appeals, replies, and messages you actually need to send.
No coding. An engaging system to work with.

How McStellar joins your team

You stay focused on your mission. We do the setup. Most teams have him working in days.

1

You load your content

Your annual report, your cause, your numbers. That becomes the ground McStellar stands on.

2

Continuous fine tuning

Your country’s benchmarks, your voice, your goals. He learns what good looks like for your organization.

3

He starts working

Answers, health checks, rehearsals, board-ready reports. A teammate, not another tool to manage.

Have a fundraising expert in your team now

Book a short demo and ask McStellar your hardest fundraising question. Watch him answer it with evidence, on the spot.

Try McStellar
Questions? Book a call!